Own the Pitch.
Lead the Market.
Build the
Future of Rugby.
It’s Time to Step Off the Sidelines and Get in the Game! Franchise Now.
This is your chance to step into a market that's underserved, growing fast, and primed for serious momentum. The Rugby Shop is rewriting the playbook for how rugby gear is bought, sold, and experienced across North America. We're a vertically integrated rugby commerce ecosystem, from centralized ordering and streamlined inventory to exclusive proprietary brands like Tackle Tech, XLR8 Supplements, and KIT. That means differentiated products, stronger margins, and a lean, scalable business built to perform long term.
What sets The Rugby Shop apart is ownership of the supply chain. We control our own manufacturing and distribution, giving franchisees exclusive access to proprietary brands like Tackle Tech, XLR8 Supplements, and KIT. That means differentiated products, stronger margins, and a lean, scalable business model designed to perform long term.
What truly separates The Rugby Shop is ownership and control of the supply chain. We’ve built our own internal manufacturing and distribution pathways, giving franchisees greater flexibility and exclusive access to proprietary brands including Tackle Tech, Accelerate Supplements, KIT, and Rugby Shop equipment and apparel lines. That means differentiated products, stronger brand positioning, and a business model designed to perform long term.
Available Territories
The Team Behind the Brand
The Rugby Shop was built by people who live and breathe the game, created to serve the real needs of players, coaches, clubs, and fans. Headquartered in Kelowna, BC, we deliver premium gear and custom kits through e-commerce and mobile retail, showing up for clubs, players, and communities from grassroots to major tournaments.
Headquartered in Kelowna, British Columbia, The Rugby Shop is the trusted one-stop destination, delivering premium gear, custom team kits, and exclusive apparel through a seamless blend of e-commerce and mobile retail. More than selling equipment, this is about showing up for the community. From grassroots clubs to major tournaments, the brand is deeply embedded in supporting the moments and milestones that keep the sport moving forward.
Your Competitive Edge Starts Here
A modern retail system for a market with major upside and little direct competition: exclusive brands, integrated supply, mobile event retail, and centralized ordering, all built to scale with the sport.
A Proven Model with Winning Form
Step into an active, proven business: established brand recognition, tested operations, and strong supplier relationships already in place. The Rugby Shop provides a stable foundation designed to support consistent performance and scalable growth.
Positioned for Rugby’s Next Big Growth Phase
Rugby participation is rising across youth, college, pro, and women's programs, and with the Men's and Women's World Cups coming to the USA in 2031 and 2033, The Rugby Shop sits at the center of the sport's next growth wave.
An Optimized Rugby Retail Model
A centralized, catalog-based ordering portal streamlines sourcing, inventory, and fulfillment, connecting franchisees to region-specific stock so club, team, school, and customer orders move fast and accurately.
Vertically Integrated for Stronger
Margins
Unlike franchises that rely on outside suppliers, we own our core product ecosystem: exclusive brands like Tackle Tech, XLR8 Supplements, and KIT, backed by in-house manufacturing for consistent supply and stronger margins.
A New Way to Play the Game
A field-based, e-commerce-led model built on presence and access. Franchisees activate directly at tournaments, clubs, schools, and community events, lean, agile, and built to win in underserved markets.
Your High-Performance
Support System
When you join The Rugby Shop, you’re backed by more than a brand, you’re plugged into a complete operational, retail, and ordering ecosystem designed to help franchisees launch efficiently, operate lean, and scale with confidence.
Ongoing Innovation
As the rugby market evolves, so does the system behind it. Rugby Shop leadership continuously develops new operational tools, retail strategies, and growth initiatives designed to help franchisees stay competitive, efficient, and positioned for long-term success.
Integrated Product Access
Franchisees benefit from direct access to exclusive internal brands including Tackle Tech, Accelerate Supplements, KIT, and Rugby Shop equipment and apparel lines. Because Rugby Shop operates with vertically integrated manufacturing and distribution pathways, franchisees gain access to streamlined sourcing and stronger margins.
Marketing & Brand Development
The Rugby Shop provides coordinated marketing support designed to strengthen brand visibility across all markets. From digital campaigns and branded materials to event-based promotion and grassroots engagement, franchisees are supported by a consistent, professionally developed brand presence.
Operational Infrastructure
Franchisees gain access to Rugby Shop’s centralized backend systems, including inventory support, operational workflows, and our catalog-based ordering portal. The platform allows franchisees to manage customer, club, team, and event orders efficiently while staying connected to our internal supply and distribution network.
Comprehensive Franchise
Training
Franchisees receive up to two weeks of hands-on training at our Kelowna, British Columbia headquarters covering operations, sales, ordering systems, inventory management, and customer engagement. Training is built around real-world execution, with additional on-site launch support provided during the opening of the business.
Investment Insights
Franchise Fee
35,000 USD
Royalty Fee
6% of Gross Sales
Local Advertising
1% of Gross Sales
Corporate Advertising
2% of Gross Sales
A Smarter Way to Sell Rugby
The Rugby Shop's ordering portal gives franchisees a streamlined, modern way to manage sales, inventory, and product access without the complexity of traditional retail systems, think of it like a digital-era version of the classic catalog, built specifically for rugby retail. Franchisees gain access to a curated product ecosystem tailored to their territory and market: Canadian franchisees see the Canadian product portfolio, while U.S. franchisees access a U.S.-specific catalog, ensuring the right products, pricing, and availability for their region.
From exclusive internal brands like Tackle Tech, KIT Sportswear, and XLR8 Hydration and Supplements to trusted essentials, everything is centralized in one easy-to-use platform. No outdated retail model, just a smarter, high-performance supply and distribution network built for the future of rugby.
From exclusive internal brands like Tackle Tech, KIT Sportswear, XLR8 Hydration and Supplements to trusted essentials, everything is centralized in one easy-to-use platform. No outdated retail model. Just a smarter, high-performance supply and distribution network built for the future of rugby.
Your Franchise Game Plan
1. Kick-Off
Submit your details and take the first step toward owning your territory. It's a simple, no-obligation way to start exploring what franchise ownership with The Rugby Shop could look like for you.
2. First Whistle
We connect for a real conversation to break down the opportunity and see if it's the right fit. This is your chance to ask questions and get honest, straightforward answers with no pressure.
3. Review the Playbook
Review the Franchise Disclosure Document (FDD) to understand the model in full. This gives you a clear, transparent look at costs, expectations, and what it truly takes to run the business.
4. Step Onto the Pitch
Experience The Rugby Shop firsthand. Meet the team, see the brand up close, and get a true feel for how the business operates in action.
5. Secure Your Starting Position
When you’re ready to commit, you’ll sign the Franchise Agreement (FA) and officially join The Rugby Shop network. Welcome!
6. Train Like a Pro
From day one, you’re backed by a system designed to perform. Get hands-on training, proven processes, and ongoing support from day one.
FREQUENTLY ASKED
QUESTIONS
We’re looking for franchise partners who know how to play the long game, people who can build trust, close with confidence, and show up with consistency. A connection to the rugby community is a bonus, but what really matters is your ability to sell, connect, and represent the brand with integrity from first handshake to final sale.
Yes! Each franchisee is awarded an exclusive territory built around a population of approximately 500,000, giving you a protected market with real room to grow.
Prospective franchisees should have an average of $73,800 in investment funding to account for working capital, start-up costs, and the initial fees to get their business off the ground.
